by Claude Anderson | Aug 9, 2013 | Uncategorized
We have all heard this question before. “Does anyone have a marketing plan?” When the question hits the forums and listservs, there is mostly silence. A marketing plan is not an easy document to create. It is a professional document that takes time and...
by Claude Anderson | Aug 6, 2013 | Uncategorized
Full-pay families can pay the total cost of private school tuition and fees; non-full-pay families may be able to pay a portion of the tuition and fees, but they also require support from your school’s financial aid program or an outside source. Some people believe...
by Claude Anderson | Jul 29, 2013 | Uncategorized
Part of the weakness of many independent schools is their inability to fully commit to what they believe in or their particular educational approach. These schools may feel they have to be everything to everyone, so they choose to play it safe and use “the one shoe...
by Claude Anderson | Jul 24, 2013 | Uncategorized
Outside of the fact that the supply of full-pay families is shrinking, the number one problem in matriculating full-pay families is providing a consistently high quality educational experience for the vast majority of the school’s consumers. I am referring to the...
by Claude Anderson | Jul 15, 2013 | Uncategorized
yYou probably are not treating all of your prospects the same now and you shouldn’t. To achieve the composition you need, you might have to work harder to get certain hard-to-acquire students over other students. Maybe you have a shortage of girls for 3rd grade,...
