by Claude Anderson | Jul 9, 2013 | Uncategorized
If you are a private school, you know that the bulk of your target market attends public schools, making them your primary competition. The breakdown in the market share is roughly 83% public and 17% private, according to data from Easy Demographics. So, why is...
by Claude Anderson | Jul 2, 2013 | Uncategorized
The internet can be a double-edged sword when it is used to tell about your school’s brand. On the one edge it is a great way to communicate about your expertise and program excellence, enriching your school’s marketing plan. It allows people to give you...
by Claude Anderson | Jun 24, 2013 | Repeated
Email Marketing has been a great addition to our private school marketing tools. Its customizable format makes it ideal for targeting full-paying families and its low cost makes it affordable for most organizations. But there is a more powerful sibling to email...
by Claude Anderson | Jun 15, 2013 | Repeated
Over the last 20 years, private schools have told their faculty that everyone is a marketer. It is the same misdirected approach that we used when we started introducing our schools to marketing. We give amateurs the responsibility for which you need a...
by Claude Anderson | Jun 9, 2013 | Repeated
When evaluating your private school’s marketing plan, you should realize that the full-pay family is coming for a campus visit is an opportunity to customize the experience for them. (If you are not customizing the experience and want to know why you need to...
