Is Your Private School Marketing Plan Using Corporate Strategies?

by Claude Anderson | Sep 29, 2019 | Featured Posts

Private Schools tend to shy away from strengthening their school marketing plan by using corporate marketing strategies. Many admission professionals feel it is heresy to use the corporate ideas. To them, the purity of school marketing should not be tainted by...

11 Tips to Start Advancing Your Yield Strategies

by Claude Anderson | Sep 22, 2019 | Home Posts

What is a yield strategy?  This is a combination of touchpoints that are strategically positioned to help the private school matriculate more of the desired full-pay applicants.  By using varying touchpoints and a planned conversion approach, you can move families...

1 Big Idea to Build Better Marketing Materials

by Claude Anderson | Sep 1, 2019 | Home Posts

Imagine yourself walking onto a car lot.  You have an interest in a new car.  The first one you come to is a Toyota Camry sedan.  You are admiring the paint job, but you’re not interested in a Camry.  The salesperson enters the picture.  She begins by telling you...

8 Reasons Why Private Schools Are Going to Lose Many Customers

Poll: How Does the Head of School Fare with These 7 Measurements for Recruiting Full-pay Families?

by Claude Anderson | Jul 2, 2019 | Home Posts

Evaluate how effective the head of school or principal does with each of the 7 measurements for recruiting full-pay families?  The rating is any whole number from 1 (extremely poor) to 10 (highly effective) inclusive.  Then add up the total and complete the instant...