by Claude Anderson | Apr 25, 2015 | Uncategorized
The discount rate is the amount of financial aid allocated as a percent of the gross tuition. According to Mark Mitchell, vice-president for School and Student Services by NAIS, there following are the average discount rates for the NAIS schools: Boarding-Day Schools...
by Claude Anderson | Feb 2, 2015 | Uncategorized
In a previous blog, I touched on two of the Five Pillars Strategy for marketing to full-pay parents at a private school. In that post, I spoke about Pillar #1, which is finding the reasons why parents might want to move from their free public school option to pay for...
by Claude Anderson | Jan 18, 2015 | Uncategorized
Are your private school’s practices hurting your relationships with parents and students? Imagine yourself in this scenario. You need to buy a mini-van for transporting your children and carpooling. You go to the dealership and they have beautiful gray...
by Claude Anderson | Jan 17, 2015 | Uncategorized
How many full-pay applicants did your school receive last admission season? The school marketing plan at a private school, should include tracking your full-pay applications over time and understanding how many are available by grade from one year to the next. You are...
by Claude Anderson | Jan 1, 2015 | Uncategorized
Parents don’t necessarily understand all of the private school’s advantages just by reading their viewbook or website. Offering multiple types of admission events as part of the school marketing plan increases the chances for their finicky full-pay parents to get the...
