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5 Tips on Helping Faculty to Best Support Your Marketing Efforts
Helping your faculty to understand what they need to do in the recruitment process is an obvious winner for matriculating full-pay families. You may find yourself spending varying levels of time bringing the faculty along. In this article, I offer ideas to help you...
HOW DOES THE HEAD OF SCHOOL FAIR WITH THE 7 MEASUREMENTS FOR RECRUITING FULL-PAY FAMILIES?
Evaluate how effective the head of school or principal does with each of the 7 measurements for recruiting full-pay families? The rating is any whole number from 1 (extremely poor) to 10 (highly effective) inclusive. Then add up the total and complete the instant...
Will Your $100,000 Branding Campaign Deliver Full-Pay Families?
During one of my Five Pillars workshops, I had in attendance a director of admission who had just finished a branding campaign at her school. What would make her come to my marketing workshop on enrolling full-pay families? Didn’t she gain the marketing and...
Are Rose-Colored Glasses Hurting Your Enrollment?
“Oxford was a sort of Utopia to the Captain . . . He continued to behold towers, and quadrangles, and chapels, through rose-colored spectacles,” wrote the English Novelist Thomas Hugh in his book titled – Tom Brown in Oxford. This writing in 1861 was one of the first...
How Many Full-pay Families Slipped By Your Radar?
Let’s say your get 500 inquiries per year. You have an office of 1 1/2 people. You work hard to get every full-pay family. You chase every inquiry or, if you had time, you would. I am going to guess that when you discover a full-pay family in your pool, you work...
Strategic Enrollment Thinker: Do You Need One Now!?
The Role of the Strategic Enrollment Thinker The strategic enrollment thinker is often not seen as an essential part of an educational team, but the person is crucial to the school community. Currently, schools substitute this position with faculty and young...
Seven Reasons to Use Corporate Marketing Strategies
Private Schools tend to shy away from strengthening their school marketing plan by using corporate marketing strategies. Many admission professionals feel it is heresy to use the corporate ideas. To them, the purity of school marketing should not be tainted by...
12 Enrollment Management Tips Your Trustees Need to Know
Trustees are invaluable for schools, because, without them, schools would have a difficult time achieving their missions. Trustees offer schools both financial and professional resources. They provide the leadership needed to keep the school focused on pursuing...
Is the Criticsphere Affecting Your School’s Brand?
As we all know, the World Wide Web has opened up a tremendous communication system. Who among the private school market doesn’t have some type of website or blog, facebook, twitter, pinterest page–the list goes on. The communications power that this created is...
Can Your Communications Office Remain Standing?
Do you remember when the printer became available to almost every workstation on your school’s campus? Do you remember when the next generation of printers became color-enabled? Anyone could print their own postcards, flyers, note cards or banners. You could upload...
9 Tips to Gain Your Head of School’s Confidence
It often takes a few years to demonstrate to your Head that you are capable of achieving your school’s enrollment objectives. Even after your Head is confident in your abilities, you need to let him/her know that you are still on top of matters. To give the Head’s...
Are These 11 Conditions Affecting Your Full-pay Enrollment?
Understanding what schools are up against and having more people on the same page is an important part of schools sustaining themselves in the current environmental conditions. I have collected a group of 11 areas that I feel will affect the livelihood of private...
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Canderson@marketingtofullpay.com