Blog
The Internet, a Double-edged Sword for Private School Branding?
The internet can be a double-edged sword when it is used to tell about your school’s brand. On the one edge it is a great way to communicate about your expertise and program excellence, enriching your school's marketing plan. It allows people to give you positive...
What Equals an Email Marketing Tool on Steroids?
Email Marketing has been a great addition to our private school marketing tools. Its customizable format makes it ideal for targeting full-paying families and its low cost makes it affordable for most organizations. But there is a more powerful sibling to email...
Do Faculty Need to Be Marketers to Increase Your Numbers of Full-pay Families?
Over the last 20 years, private schools have told their faculty that everyone is a marketer. It is the same misdirected approach that we used when we started introducing our schools to marketing. We give amateurs the responsibility for which you need a...
Alert! Full-Pay Family Is Coming for a Campus Visit
When evaluating your private school's marketing plan, you should realize that the full-pay family is coming for a campus visit is an opportunity to customize the experience for them. (If you are not customizing the experience and want to know why you need to make...
5 Measurements Proving the Head Supports Full-Pay Family Recruitment
When I am listening to the challenges of private school admission officers in recruiting full-pay families, I conclude that the greatest determining factor in a private school's success is around the leadership of the head of school. The leadership skills and...
Is Identifying Addresses of Full-pay Families Difficult?
Private schools identifying addresses of full-pay families is really not that difficult – the hard part is getting these families to consider purchasing your educational service. Nonetheless, there are several ways to find the addresses of the families you want to...
What is Weakening Your Private School’s Brand?
Private school's brand will weaken without proper care and attention. Like the story of Tinker Bell in Peter Pan, Tinker Bell started to slowly disappear. Why, because the other characters stopped believing in her. Private schools don’t believe in brand nurturing....
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