Is Your Private School Marketing Plan Using Corporate Strategies?

by Claude Anderson | Sep 29, 2019 | Featured Posts

Private Schools tend to shy away from strengthening their school marketing plan by using corporate marketing strategies. Many admission professionals feel it is heresy to use the corporate ideas. To them, the purity of school marketing should not be tainted by...

8 Reasons Why Private Schools Are Going to Lose Many Customers

Can I reach my full-pay student goal on my current path?

by Claude Anderson | Jun 10, 2019 | Featured Posts

There are a lot of schools who have seen their full-pay numbers falling over the last 3, 5, 7 years or more.  Some don’t track those numbers, but they do know that the net tuition isn’t what it should be. Whether you are tracking them or not, you know something is...

Is Marketing to Full-pay Families Really Necessary?

What Is Weakening Your Brand Message?

Are Your Trustees Understanding the Discount Rate Challenge?

by Claude Anderson | Apr 25, 2015 | Featured Posts

Discount rates seem to catch private schools off-guard and, in some cases, even lead to hard economic times or the closing of schools. Understanding the discount rate – what it is, what it does, how to track it and control it – can literally save some schools...