by Claude Anderson | Sep 22, 2019 | Home Posts
What is a yield strategy? This is a combination of touchpoints that are strategically positioned to help the private school matriculate more of the desired full-pay applicants. By using varying touchpoints and a planned conversion approach, you can move families...
by Claude Anderson | Sep 1, 2019 | Home Posts
Imagine yourself walking onto a car lot. You have an interest in a new car. The first one you come to is a Toyota Camry sedan. You are admiring the paint job, but you’re not interested in a Camry. The salesperson enters the picture. She begins by telling you...
by Claude Anderson | Jul 2, 2019 | Home Posts
Evaluate how effective the head of school or principal does with each of the 7 measurements for recruiting full-pay families? The rating is any whole number from 1 (extremely poor) to 10 (highly effective) inclusive. Then add up the total and complete the instant...
by Claude Anderson | Jun 26, 2019 | Home Posts
Does God Believe in a Marketing Plan for Christian Schools? I am not sure that God is or is not advocating for schools to adopt a marketing plan, but let me recount this tale about the devout Christian man trapped in a flood in his home. As the water began to rise...
by Claude Anderson | Apr 25, 2019 | Home Posts
Have you ever taken a look at your net tuition revenue growth? If not, you may be surprised to find that your school is slowly going out of business. I have looked at the information on a number of private schools and discovered some surprisingly depressing...
