by Claude Anderson | Jun 24, 2013 | Repeated
Email Marketing has been a great addition to our private school marketing tools. Its customizable format makes it ideal for targeting full-paying families and its low cost makes it affordable for most organizations. But there is a more powerful sibling to email...
by Claude Anderson | Jun 15, 2013 | Repeated
Over the last 20 years, private schools have told their faculty that everyone is a marketer. It is the same misdirected approach that we used when we started introducing our schools to marketing. We give amateurs the responsibility for which you need a...
by Claude Anderson | Jun 9, 2013 | Repeated
When evaluating your private school’s marketing plan, you should realize that the full-pay family is coming for a campus visit is an opportunity to customize the experience for them. (If you are not customizing the experience and want to know why you need to...
by Claude Anderson | Jun 9, 2013 | Repeated
Private schools identifying addresses of full-pay families is really not that difficult – the hard part is getting these families to consider purchasing your educational service. Nonetheless, there are several ways to find the addresses of the families you want to...
by Claude Anderson | Jun 9, 2013 | Repeated
Private school’s brand will weaken without proper care and attention. Like the story of Tinker Bell in Peter Pan, Tinker Bell started to slowly disappear. Why, because the other characters stopped believing in her. Private schools don’t believe in brand...
