by Claude Anderson | Jan 17, 2015 | Uncategorized
How many full-pay applicants did your school receive last admission season? The school marketing plan at a private school, should include tracking your full-pay applications over time and understanding how many are available by grade from one year to the next. You are...
by Claude Anderson | Jan 1, 2015 | Uncategorized
Parents don’t necessarily understand all of the private school’s advantages just by reading their viewbook or website. Offering multiple types of admission events as part of the school marketing plan increases the chances for their finicky full-pay parents to get the...
by Claude Anderson | Dec 30, 2014 | Uncategorized
Private schools are missing out when they don’t use selling strategies as part of their recruitment process. It isn’t just something they do in a for-profit businesses. Selling has its own strategies and tactics and most admission professionals can learn and benefit...
by Claude Anderson | Dec 4, 2014 | Uncategorized
You don’t have to attend a workshop to start using the Five Pillars strategy. You just need to start thinking how the customer thinks and apply the methodology. It’s sitting right in front of you and waiting for you to adapt it to your program. Remember the Five...
by Claude Anderson | Nov 7, 2014 | Uncategorized
The admission director is too often asked to speak with a division head or a dean regarding improvements due to complaints from parents. The head of school takes a position that since the admission director received the information, he/she should be responsible for...
by Claude Anderson | Oct 24, 2014 | Uncategorized
Helping your faculty to understand what they need to do in the recruitment process is an obvious winner for matriculating full-pay families. You may find yourself spending varying levels of time bringing the faculty along. In this article, I offer ideas to help you...
