by Claude Anderson | Oct 11, 2014 | Uncategorized
Evaluate how effective the head of school or principal does with each of the 7 measurements for recruiting full-pay families? The rating is any whole number from 1 (extremely poor) to 10 (highly effective) inclusive. Then add up the total and complete the instant...
by Claude Anderson | Oct 3, 2014 | Uncategorized
During one of my Five Pillars workshops, I had in attendance a director of admission who had just finished a branding campaign at her school. What would make her come to my marketing workshop on enrolling full-pay families? Didn’t she gain the marketing and...
by Claude Anderson | Sep 19, 2014 | Uncategorized
“Oxford was a sort of Utopia to the Captain . . . He continued to behold towers, and quadrangles, and chapels, through rose-colored spectacles,” wrote the English Novelist Thomas Hugh in his book titled – Tom Brown in Oxford. This writing in 1861 was one of the first...
by Claude Anderson | Sep 4, 2014 | Uncategorized
Let’s say your get 500 inquiries per year. You have an office of 1 1/2 people. You work hard to get every full-pay family. You chase every inquiry or, if you had time, you would. I am going to guess that when you discover a full-pay family in your pool, you work...
by Claude Anderson | Aug 17, 2014 | Uncategorized
The Role of the Strategic Enrollment Thinker The strategic enrollment thinker is often not seen as an essential part of an educational team, but the person is crucial to the school community. Currently, schools substitute this position with faculty and young...
by Claude Anderson | Aug 11, 2014 | Uncategorized
Private Schools tend to shy away from strengthening their school marketing plan by using corporate marketing strategies. Many admission professionals feel it is heresy to use the corporate ideas. To them, the purity of school marketing should not be tainted by...
