by Claude Anderson | Feb 17, 2014 | Uncategorized
It was a little daunting to come across this list. People may quickly rationalize why it will never happen to their particular school. If you have a quarter billion dollars in endowment, you’re probably right. If you live in a large metropolitan area with lots of...
by Claude Anderson | Feb 2, 2014 | Uncategorized
Despite feeling positive about their Head of School, admissions directors can be frustrated by some of their bosses’ beliefs or actions as they strive to achieve greater enrollment success. Sometimes the conflict is significant enough to warrant leaving the school,...
by Claude Anderson | Jan 25, 2014 | Uncategorized
This song is dedicated to people who find it challenging to get the school to support their marketing efforts. The song is sung with the tune of “The Battle Hymn of the Republic.” Try it to see how it feels. I Bring Your Paychecks to You Lyrics by...
by Claude Anderson | Jan 9, 2014 | Uncategorized
Excellent Education Programs: Why Don’t Faculty Want to Prove It? Full-pay families will expect proof that they should pay your program’s full tuition. Hence, in developing your marketing messages, you have to demonstrate why it is worth the cost. However, not...
by Claude Anderson | Dec 19, 2013 | Uncategorized
Closing the deal with a full-pay family at your school’s cost is a difficult task. We are talking about the tuition, logistic, and emotional costs. Furthermore, the full-pay family has more educational options than non-full-pay families. You must convince the...
by Claude Anderson | Dec 9, 2013 | Uncategorized
The only consolation to being in the education field is that your private school competition can’t keep expanding the number of available student spaces. That means it has a defined market share that usually won’t change. Ferrari dealers are going to sell as many...
