by Claude Anderson | Sep 22, 2013 | Uncategorized
What Should New Admission Professionals Know in Order to Excel in Marketing Their School? This week I will participate on the faculty of the SSAT Admission Training Institute (ATI). The focus of this program is for new admission professionals with zero to three years...
by Claude Anderson | Sep 17, 2013 | Uncategorized
Many private schools don’t often think, in a strategic way, about the competitive factors that sway a family to choose one educational program over another, with the exception of using college placement lists and an occasional ranking. Doing so will be to the schools...
by Claude Anderson | Sep 12, 2013 | Uncategorized
During presentations to your school employees, senior leadership team, and the board of trustees, it is time to start talking about full-pay students and their families as the primary target group. Your charge is to help them understand why this group is a key...
by Claude Anderson | Aug 30, 2013 | Uncategorized
At many independent schools, the creation of admission and communications offices, for the most part, came well after the development of the educational programs. These offices were often put together to fill a particular need the school had at the time. For...
by Claude Anderson | Aug 9, 2013 | Uncategorized
I don’t expect that finding enough full-pay families will be as difficult as finding a needle in a haystack, but it is clear that unless we get another economic boom akin to the one that we experienced in the late 90’s, we are going to have to hunt more strategically...
by Claude Anderson | Aug 9, 2013 | Uncategorized
We have all heard this question before. “Does anyone have a marketing plan?” When the question hits the forums and listservs, there is mostly silence. A marketing plan is not an easy document to create. It is a professional document that takes time and...
