What is weakening your brand message? The marketing and admission offices in private schools may have a focused brand message, but it is imperative that all school employees understand and express this message clearly when engaging with prospective students and their parents. If this doesn’t happen, your brand becomes weaken, its starts to disappear, and its power for enrolling full-pay families will slowly fade.
You need a strong brand to best position yourself in the full-pay market, not a flailing one. Understanding more about the dynamics involved in strengthening your brand will aid your efforts to matriculate full-pay families. If you want to prevent disintegration, then learn more and improve your marketing ideas with the podcast below.